Bill & Melinda Gates Foundation has partnered with with a group of scientists at Firmenich, a 120-year-old company that makes Romance by Ralph Lauren. And now, it also makes a fragrance that smells, quite literally, like poop. Kinda.
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http://qz.com/839833/researchers-and-bill-gates-have-developed-an-anti-stink-perfume-thats-like-noise-canceling-headphones-for-your-nose/